Pay-Per-Click Advertising (PPC)

Pay-per-click search engines are a definitive method to generate instant-targeted traffic to any webpage. The process goes like this: You bid on certain “keywords” each with its specific cost per click. Whenever a customer uses any of your keywords to perform a search in Google (for example), sees your ad and clicks on it, you pay the “cost-per-click”.

For example, you might bid on the word “baby sign language chart”. Whenever someone types in this search term and clicks on your ad, you might pay something in the neighborhood of 5-25 cents.

With the right experiments, tracking, tweaking and conversion rate testing, pay-per-click campaigns can produce a steady surge of sales that runs on autopilot. Some PPC campaigns are so specific you can even specify the times of the day you wish to run your campaign, set certain demographics to include or exclude audiences based on their age, marital status, earnings and gender.

While, you don’t need a website to use Pay Per Click (You can simply place ads and send customers directly to my sales letter using your affiliate link), a much smarter and more profitable choice would be to send your visitors to a page (also called a landing page) where you pre sell the program using a review, testimonial, mini-sales letter or even better by offering an email mini course. This way you’re not only increasing your chances of making sales, you’re also building your list.

Bear in mind, though, that Google ad words can be tricky and there can be a costly learning curve if you don’t get educated about the system. There is more to it than just copying and pasting an ad. So if you’re serious about making profits from ppc campaigns, make sure you go through Google’s “Adwords Learning Center” first. This learning center will teach you the basics:

http://www.google.com/adwords/learningcenter/ 

One of my personal favorites is Facebook – there is a huge population of mothers online and these ads can be served up in front of them including a picture. This is currently under utilized and so the competition is very low. The cost per click is much cheaper than the bigger players such as Adwords.

Here are the top pay-per-click search engines around:

Facebook – http://www.facebook.com/advertising/

Google Adwords – https://adwords.google.com/

Yahoo – http://searchmarketing.yahoo.com/

Miva – http://www.miva.com/

Search 123 – http://search123.com/

enhance – http://www.enhance.com/

SearchFeed – http://www.searchfeed.com/

Search – http://7search.com/

Looksmart – http://search.looksmart.com/

Kanoodle – http://www.kanoodle.com/

Learn about a new keyword generation and analysis
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