Keyword Research
In order to leverage the power of search engines and the various promotion methods and to plan your website and marketing strategy better, you must first understand the importance of keywords.
Keywords are the words and phrases people use to find what they’re looking for in the search engines and are in fact the foundation of every successful affiliate marketing campaign.
It is highly important not only to find as many relevant keywords as possible, it is also crucial to find the right keywords, the most targeted and relevant keywords and those that have as little competition as possible. The more good keywords on your list the higher your chances to drive more qualified prospects, increase your conversions and receive higher commissions.
For example, according to the typical buying cycle, there are three types of keywords:
Seed keywords – keywords people use to generally browse between websites, products and services, with little to no intention of buying. These are the most competitive keywords. For example: “baby” or “toddler websites”
Comparison Keywords – keywords and phrases people use when they know what they need but haven’t decided what product or service will suit their needs and requirements from the selection available. “baby sign language program”
Buying Keywords – phrases people use when they know exactly what product or service they wish to buy. They have settled on a specific product or service and are looking for a website which provides that product or service. For example: “baby sign language poster”, “baby sign language book”, “baby sign language download”.
Finding the best keywords is the lifeline of any affiliate business, especially if you’re promoting through pay per click. Your success with Google adwords depends mostly on finding the right keyword list that converts well and has little competition as possible.
Google Ad Words is still one of the most effective and fastest ways to earn money as a clixgalore affiliate.
Keywords are the heart and sole of the search engines. If you understand how to use keywords in your article titles, article bodies, blog posts, book reviews, PPC campaigns you will reach a much higher level of success.
Search engine results are all determined by keywords, if you choose one that has between 10 and 300 searches a day and little or no adwords competition you will generate much more traffic with less cost than if you tried competing for seed keywords.
The following is a list of some excellent resources for keyword research:
Market Samurai – My personal favorite
http://www.marketsamurai.com/
Wordtracker – This is a popular keyword tool among professional Internet marketers.
http://www.wordtracker.com/
Good Keywords – a free online tool which produces fair results
Brad Callen’s Keyword Elite Software
A highly sophisticated (almost revolutionary) piece of software, which allows you not only to create a 50,000 keyword list and select and grab your keywords list for your Adwords campaigns, it also allows you to analyze pay per click listings and keyword competition, and even spy on adwords competition. The software is not free, it costs $197 and there is no trial or free version available.
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